Translating insights about customers into concrete business ideas and profitable growth
Consumer & Shopper Insights
At SkaleUp Now, we specialize in uncovering the beliefs, attitudes, and motivations that drive customer behavior. By exploring the customer’s purchase decision journey, we help businesses translate these insights into concrete business ideas that fuel innovation and drive profitable growth. Using our proprietary tools and techniques, grounded in unique perspectives on consumer trends, macroeconomics, and industry structures, we deliver a 360° view of customers—enabling companies to develop successful products and brands that stand out.
unlocking the full potential of your business.
Our strategic approach to consumer and shopper insights is designed to generate actionable data and transform it into profitable business ideas. We collaborate with clients in four key areas:
We use qualitative research to bring customer behaviors and motivations to life. This research reveals customer needs, decision-making processes, and brand perceptions. We train clients to leverage these insights for problem-solving, refining value propositions, and driving innovation faster and more effectively.
Capabilities:
- In-depth qualitative research
- Customer decision journey mapping
- Value proposition enhancement
As brands multiply and the marketing landscape becomes more complex, segmentation is crucial for identifying growth opportunities. We help clients build segmentation platforms that provide the insights needed to navigate the complexities of today’s marketplace, enabling marketing executives to focus investments strategically.
Capabilities:
- Customer segmentation strategy
- Growth opportunity identification
- Investment prioritization
Conjoint analysis is one of the most powerful techniques for understanding how customers value different product features. We bring business acumen, technical expertise, and industry knowledge to help clients use conjoint analysis effectively. Our approach generates detailed insights into customer preferences, supports brand positioning, and provides precise forecasts of market share and financial impact.
Capabilities:
- Conjoint analysis and customer preference insights
- Brand positioning and segmentation
Market share forecasting
We help businesses focus their efforts on the critical touchpoints that shape consumer brand choices. These include ensuring the brand is part of the initial consideration set, leveraging word of mouth during the evaluation phase, converting leads at the point of sale, and building post-purchase loyalty.
Capabilities:
- Consumer decision journey analysis
- Optimizing brand touchpoints
- Loyalty-building strategies
Why Choose SkaleUp Now for Consumer & Shopper Insights?
At SkaleUp Now, we go beyond data collection. We partner with businesses to generate meaningful insights and turn them into actionable strategies. Our comprehensive approach to customer insights helps clients innovate, grow, and stay ahead in today’s competitive marketplace.